Anti-Sexist Advertisement

My blog is traditionally a curation of my work, I also use it as a place to discuss things that concern me as a woman, an artist and a human being. Today I want to talk about sex(ism). Its rampant, despite the fact that this is 2017, sexism is everywhere. I experience it on a personal level as well as see people fall prey to it on a daily basis. I am here to tell you that we have had it. The idea of a perfect body, perfect hair, perfect smile, perfect smell, perfect image is false and absurd because we live in an imperfect world and without chaos, nature could not actually do its thing… However though this chaos comes order, and with this order comes imperfect perfection in all things.

Advertisements spread the cancer of sexism like Coca Cola sells high-fructose corn syrup. It is perpetuated with an idea of beauty that simply isn’t real and fueled by capitalism. Let me let you in on a secret, all bodies are good bodies. Period. Here is another secret, we are all human beings. We all poop, have body hair, experience pain and love and so on. Men have nipples because all babies are formed in the womb with the intention of becoming female, it’s not until later, when the sex organs develop that it is decided if those nipples will eventually become breasts. We are all feminine and we are all masculine, and however you feel the most comfortable is where you are meant to be.

In discussing body hair and advertising, here is a lesson on why and when women began shaving their armpits:

It wasn’t until 1915 that American women began shaving under their arms. The reason they did so was directly related to advertising! The sleeveless dress made its debut in the fashion world in a Harper’s Bazaar ad. Modern dancing and sleeveless dresses made objectionable hair out! And then of course, a flood of anti-armpit hair ads followed. Before long, being hairless was a thing and body hair (being human) was something to be embarrassed about. It was also was another way for marketeers to tell women how to feel about their bodies, and people got rich because of it. The idea that someone profits off of our insecurities makes me sick to my stomach, never should there be profits made on someones pain.

Lets take this a step further, what if there were no rules? What if advertising welcomed all types of people.

This is my anti-sexism advertisement.

 

 

 

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